Sweetens Cove Kennessee Bourbon brings the historic rivalry of Kentucky and Tennessee bourbon together in one bottle. We worked closely with Sweetens Cove on this unique bourbon release, backed by Peyton Manning and Andy Roddick and blended by the renowned Marianne Eaves. We leaned into a simplistic and modern aesthetic to evoke a sense of this being smooth and approachable and a more detailed and textured neck label. More times often than not, bourbon is overly detailed and traditional, so as everyone goes left, we went right.