Sweetens Cove is the bourbon brand backed by celebrities Peyton Manning and Andy Roddick. Their master distiller/blender, Marrianne Eaves, is their secret weapon to this coveted bourbon. We worked with their team to evolve their initial bourbon release (2020) design to feel more elevated. This 2021 release is more tactile with the use of a printed label and nuanced with metallic and embossed embellishments.